Our Team
Martin Norton B.Sc(Hons), FPMA
With over 25 years of experience working in the primary care management field Martin is ideally placed with the experience, knowledge and skills to help you and your practice. Martin was first introduced to general practice when he was a student with a holiday job tagging medical records which developed into reception, medical secretary, admin support and any other tasks which needed doing. Following University he worked as a Practice Administrator, Assistant Manager and then Manager in South West London practices before joining a PCT as Primary Care Development Manager. Here Martin developed an interest in training and education and returned to General Practice management part time while delivering training courses and consultancy support to Practice teams, Practice Managers and Reception staff. While continuing to work part time in Practice Management Martin spent four years working with the CQC as a Practice Management Special Advisor undertaking CQC practice inspections across England. Martin maintains his knowledge and skills in Practice Management part time while also working with Jenny and the Optimise clients.
Jenny Harper, MBA, RN
Jenny has extensive management experience across health and social care as a registered manager, service director and management consultant. She has undertaken projects within the NHS and voluntary services such as service development, quality improvement and strategy design. Jenny is also a registered nurse so has been able to balance both the clinical and organisational perspective of change.
As part of a portfolio career Jenny has worked as a bank inspector for the Care Quality Commission, leading inspections of services including GP practices, independent health providers, NHS services and adult social care.
Most recently Jenny has worked with GP practices on a freelance and associate basis, providing support for quality improvement and advising on how to improve regulatory compliance.
In addition, Jenny is a qualified coach, providing leadership and team coaching and development support within the health and social care sector.